How to Get Press Coverage at a Trade Show: Tips for Maximising Visibility

24 Jan

Trade shows provide a golden opportunity to not only connect with attendees but also secure press coverage to amplify your brand’s reach. Journalists, bloggers, and industry influencers attend these events to report on exciting innovations and standout exhibitors. With the right strategy, you can attract their attention and gain valuable media exposure.

Here’s how to get press coverage at a trade show.

1. Prepare a Media Kit

Make it easy for journalists to learn about your business by providing a professional media kit.

What to Include: Company overview, press releases, product brochures, high-quality images, and contact details.
Digital Version: Offer a downloadable version via your website or a QR code at your booth.

A well-organised media kit boosts your chances of being featured in press coverage (https://www.bizzabo.com/blog/event-marketing-statistics).

2. Reach Out to Journalists Before the Event

Proactively contacting the media increases the likelihood they’ll visit your booth.

Research Attendees: Obtain a list of press attendees from the event organiser or do your own research.
Send Personalised Invites: Email journalists, bloggers, and influencers with an invitation to visit your booth, highlighting what makes your presence unique.
Highlight Newsworthy Angles: Mention any product launches, innovations, or live entertainment you’re showcasing.

3. Offer an Exclusive Story or Announcement

Journalists are drawn to fresh, exclusive stories.

Product Launches: Unveil a new product or service at the event and position it as a key talking point.
Innovative Features: Emphasise what sets your offerings apart from competitors.
Partnership Announcements: Highlight any collaborations or partnerships you’re launching at the show.

4. Create an Engaging Booth Experience

A visually striking booth and interactive elements can attract journalists and make your brand more memorable.

Live Performances: Use a trade show magician or similar entertainment to draw crowds and generate buzz.
Interactive Displays: Incorporate touchscreens, AR features, or demos to engage visitors.
Photo Opportunities: Design a branded backdrop or feature for journalists to capture compelling visuals.

Engaging booths are more likely to be featured in press recaps (https://truelist.co/blog/event-industry-statistics).

Discover engaging entertainment options at Elevate Your Stand: https://www.elevateyourstand.co.uk/.

5. Host a Media Event or Press Briefing

Organising a special event for the press can help you stand out.

Private Demo Sessions: Provide an exclusive look at your products or services to key journalists.
Press Q&A: Host a session where journalists can ask questions about your business and offerings.
Catered Event: Offer refreshments to create a relaxed and welcoming atmosphere.

6. Leverage Social Media to Amplify Coverage

Social media is a powerful tool for gaining press attention during and after the event.

Use Event Hashtags: Post updates using the official trade show hashtag to increase visibility.
Tag Journalists: Mention attending journalists and media outlets in your posts to encourage engagement.
Share Highlights: Post photos, videos, or live streams of your booth and activities to showcase your presence.

Maximise Your Trade Show Exposure

Getting press coverage at a trade show can significantly enhance your brand’s visibility and credibility. By combining proactive outreach, engaging booth experiences, and timely follow-ups, you can capture media attention and leave a lasting impression.

At Elevate Your Stand, we provide creative solutions like live entertainment to make your booth the highlight of the event and draw press interest.

Ready to make your next trade show unforgettable? Contact Elevate Your Stand at 07894 749696 to learn more and start planning today.

Fatih Cihan Alti